Finding and Creating Sponsorships in the Community

Emily Wolf
12 minutes ago
2 min read

Start by defining your purpose, explaining how and why you joined HOSA, and what HOSA has done for you. Be sure to be clear in your explanation of why your chapter is reaching out and seeking a sponsorship or partnership. Include what their support will be used for and the dates that you will be using the funds.

Next, identify your audience; that main group could be local businesses, nonprofits, and community leaders. A key factor in all three groups is to reach out to people you or your chapter members already know, especially those who value student success and healthcare careers. Prioritize small, independently owned businesses, such as diners and hardware stores, over large corporate chains.

When deciding who to talk to, speak directly to decision-makers or someone who can connect you with them. Look for individuals in the marketing department, the owner, or the business manager.

For your outreach strategy, email, phone calls, or in-person visits are the most effective methods. Avoid social media messages unless it’s your last resort. Share your chapter goals and your personal HOSA journey. Create a written plan outlining what you’re asking for and what you can offer in return. Determine who will reach out and ensure that the person follows up. Reach out early in the school year. Even if the support comes the following year, the relationship starts now. For future requests, make contact two to three months in advance so that you have support in place at the beginning of the next school year.

When delivering and recognizing support, offer something that would be valuable to your partners or sponsors. Some examples could be tagging or mentioning them on social media, remembering them at events, and inviting them to chapter activities. Fulfill your side of the agreement and uphold any promises made.

Maintaining the relationship with them is essential because if you break the bond that you created, you could harm chances for the future. Stay in touch with regular updates about your chapter’s activities, growth, and results from state and international competitions. Be professional and polite in all interactions. Follow up after a week if you receive no response. If a business declines to support you, thank them anyway. Being kind and respectful goes a long way. Remain persistent but never pushy.